Hello everyone and happy Earth Day! Today is when we celebrate the planet on which we live. The sun is up, filtering light through the freshly-leaved branches and glistening on the dew-coated lawn and I cannot think but how fortunate we are to have such a beautiful world to live on. Take a minute and enjoy the planet today, friends.
This, of course, got me to thinking about grounding – not the kind parents give to their young – but rather, the place our feet are planted on. It is easy to lose track of that place, especially on the net and so once in a while it pays to look down and see what is we are standing upon.
Since I’m still reading The Eight (review next week), and you all know how I love “value-added” posts – I took a look at the ground this site sits on, specifically where all my visitors come from. The results were interesting (and yes, I’ll keep the numbers brief).
- 54% of my traffic comes from subscribers. If you are one of those, thank you from the bottom of my heart – I adore each and every one of you!
- 46% came through referrers. I then went through these to see what sources, social media platforms, etc., were contributing the most to my site. All numbers from here on relate ONLY to the referrers.
- 60% from Search Engines -> Actual: Google Images 48%, Google Search 9%, Bing/Yahoo/Other Engines 3%. Behold the power of the images we use, nearly a quarter of my traffic comes looking for pictures.
- Twitter 8.5% ; Linkytools (the fantastic ROWers), 5%; WordPress Dashboard 2.2%. For all the effort I’ve put into Twitter this is smaller than expected. In looking deeper, Search Engines stomped Twitter 20 to 1 as a referrer on most days. What this tells me: SEO (Search Engine Optimization) is the place to concentrate efforts because it has the best return on investment. Remember this is just about how people found me – I still love Twitter.
- Facebook, on which I have NO PRESENCE currently: 1% – And, thank you to everyone that promotes me on FB, I am working towards starting an account. Patience.
- Clickthroughs from Piper Bayard’s site, who is one of my fav peeps and you really should get to know her if you don’t already: .6% – Why did I put this stat here, well, because of the next one…
- Triberr .5%. Yep, being on Piper’s mashups and posting to her comments is BIGGER than Triberr. Take that how you will, but I know where my time investment will be going.
- Final number (I promise): 22.3% from smaller mixed sources, mostly other blogs. Which is why it is important to get out, read and comment on other peoples blogs.
So what does all this mean. For starters, content is king – it’s what gains subscribers, keeps them returning and gives the search engines something to look for. After that, SEO has the best return on investment and is where I’ll be concentrating my efforts over the coming weeks. Interestingly, Carrie Mumford posted 5 Resources to Help You Write SEO Friendly Blog Posts yesterday that will form my starting point for this new adventure. Another great resource is Lindsay Buroker’s site. It also means I won’t be as worried about using Twitter and Triberr for promotion since the return is far smaller then the amount of effort I’ve put into them.
Have you ever looked at your numbers to see if your efforts are being rewarded properly and know where to focus your efforts? It was eye opening for me finding out what the ground below me was composed of – hopefully it will be for you as well.
And now, this weeks ROW update.
-Write 7k of fiction per week. I only had 6,327 this week, which is still good and I’m pleased with it. I’ve been working out the details of a novella series I’ve been developing and that takes precedence.
-Read and review 4 books by May 20. I’m three-quarters of the way through The Eight and should be reviewing it next week.
-Visit at least 15 ROWers each week. I was able to get to 20 last week and am pleased to say that many of you are doing fantastic during this round. Always good to see *smile*. As always, I encourage you to get out and support your fellow ROWer’s – we are strong because we walk the road together.